what is search engine optimization

Whenever we are talking about search engine optimization, the following questions are coming to our mind.

  1. What is search engine optimization?
  2. What are the techniques for search engine optimization?
  3. How the SEO plays an important role in Google search?
  4. How we can do the SEO Course?
  5. After doing the course what will be the salary of SEO specialists?
  6. How we can get  the Jobs of SEO specialists?
  7. If we go for search engine optimization what would be the cost?

So, let’s first start the SEO and its tools and approach to work.


SEO Definition

  • S stands for search
  • E stands for engine
  • O stands for optimization

SEO is the process to rank your site as high as possible in Google.

Suppose if you want to be a blogger and want to earn money from blogging, then how it would be possible to earn money without ranking your site.

You can earn money through ad sense. But now again the question is that why Google allows you to run ad sense on your blog?

Google allows running ad sense in your blog when your organic traffic will be high. Again the next question is that how you can increase your organic traffic?

You can increase your organic traffic via SEO.

Suppose if you are doing business of mobile then in the market there are lots of competitors available in the market. Then why the public will purchase through your website?

The answer to this question is when your website ranking list will be from 1 to 3, then your website will be visible and the public can purchase your product.

So, the one and the only method to rank your website is SEO.


How SEO Works

The SEO works on 3 factors.

  1. Technical SEO
  2. On-page SEO
  3. Off-page SEO

Do you know that 70% of people do not scroll past the first page of the search engine?

The other idea to rank your website is paid. If you will pay money then Google will rank your website on the first page.

If you can pay some amount then what is the need for doing SEO for ranking your website.

But the main issue is that actually 70 to 80% of people ignore the paid result and prefer clicking the other result.

So, now we are going to discuss 3 points on which Google plays an important role to rank your website.

Technical SEO


Suppose you are looking for a property or a house. Then what will be your targeted keywords?

So, the first thing that you will target is its location and connectivity.


So, navigation and crawling ability play an important role in your site SEO.

It simply means the website should have a good structure (properly categorized) so that it is easy for both users and the search engine to understand what it contains.

Below we list the three parts of technical SEO, including instructions on how to do each one.

Site map

A site map is the list of all the pages on your website and it helps Google index or read your page easily.


SSL certificate

Google has confirmed that the SSL certificate is a site ranking factor. In its attempt to provide the best service to its users, Google does not promote any website that does not protect its visitors’ data privacy.

If your site does not have SSL security, Google will label it “Not secure.”

Site speed and uptime

Site speed and uptime (the amount of time in a day the website is online and available) are amongst the most important factors of SEO.

If your site is down most of the time, then Google might even de-index your site if corrective measures are not taken in time.

This is often a hosting issue, so be sure that your hosting provider guarantees at least 99.9% site uptime.

If your current web host cannot make such a guarantee, consider switching to one that can.

 On-page SEO

On-page SEO is the activities that are done on a particular web page to improve the ranking of that page for the desired keywords.

The two main elements here are content and keywords.


Content (words, photos, videos, etc.) is the backbone of on-page SEO.

Do you know what Google stands for?

“To organize the world’s information and make it universally accessible and useful.”

Google is there to please people, to give them the best information available on the internet.

If you have sub-standard content, then no SEO technique can land you in the first position. Google will simply not award you that spot.


Keywords play a major role in on-page site optimization.

A keyword is a search term that people type into the search engine while looking for information.

For example, a property owner in Delhi would use “property in Delhi” for their keyword. This is what people type in when looking for property in Delhi.


Off-page SEO

Off-page, SEO is all about links. Primarily there are two types of links: inbound and outbound.


When someone links to your website, that is an inbound link.

On the other hand, when you link to another website then it is an outbound link.

While both types of links matter to SEO, there are few points you need to keep in mind while applying an inbound (backlinking) strategy to your website.


The credibility of the site linking to yours

Always try to get inbound links from high-authority sites. It does you no good to be linked to dishonest or illegal websites. (The same goes for outbound links — only link to the websites that are respectable and have useful content.)

Whether the links are earned or paid for


The best way to get backlinks is by earning them naturally. That happens when you create high-quality content that is shared and mentioned naturally.


Avoid dishonest methods

Indulging too much in blog commenting and getting links from forums can be taken as a black hat technique and may result in a penalty.


There was a time when guest posting was considered the safest method of earning backlinks. People would post articles on others’ blogs (by invitation of course) and insert links to their own websites in their articles. Google has since issued a warning on this.


Now you know how SEO works

SEO is a slow process that takes time and effort.

As you make changes to your website, search engines begin to recognize them and move them up in rankings — this is how SEO works.


The three-step process described here has been used by countless website owners to improve rankings, thereby increasing the number of people who find their websites.


With time and effort, you can make SEO work just as well for you. You can create your marketing strategy including all the methods.


Now, we have discussed how SEO works and what are the important part. Now we are going to discuss some questions which come to our mind.

  1. How we can do the SEO Course?

Answer. You can do the SEO analyst course from here.

  1. After doing the course what will be the salary of SEO specialists?

Answer. Going by the salary scale of these top-ranking SEO jobs, we can safely conclude that SEO salary in India is quite well. While freshers can earn around Rs. 1.8-2.8 LPA, professionals with over 5-8 years of SEO experience can make around Rs. 3.5-6.6 LPA. As for senior-level SEO salary in India (for job roles that demand over ten years of experience), the annual remuneration is even higher, ranging between Rs. 15-30 LPA or more, depending upon the company size, location, and skill set.

  1. How we can get Jobs as SEO specialists?

Answer. You can search in Google and found like this. Then you can apply from there itself.

  1. If we go for search engine optimization what would be the cost?

Answer. Depending on the SEO services you choose, the scope of your project, and the agency you work with, you can expect to pay anywhere from $500 – $30,000 for SEO services.

When it comes to SEO pricing, most agencies follow one of these payment models:

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