All of you know that email marketing is the oldest process, but I want to know that if email marketing dead?
In now a day’s many marketing tools are there then why we are looking for email marketing?
As all of us know that many marketing tools such as With all the talk of video, artificial intelligence, virtual reality, and chatbots are available in the market.
If you are thinking that email marketing is dead, then I can tell you that you are not able to achieve your goals as a businessman.
Email marketing Is used for understanding your audience better to achieve high ROI.
The first email was send by Ray Tomlinson in 1971.
Later in 1978, after eight years Gary Theurk has started to send email marketing campaigns, and can you assume what ROI he got in that time?
In 1978 he got sales of $13 million.
In now a day’s total of 3.9 billion users are there who is using an email marketing campaign
So, today I am going to discuss the following topics.
- What is Email marketing?
- What is the importance of email marketing campaigns in your business?
- What are the benefits of email marketing?
- How to do email marketing?
- Who can use Email marketing?
- How to pick the right tools for email marketing?
- How to set the marketing tools?
- The powerful Email Marketing Software.
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Email marketing is the process to connect and communicate with your audience (audience may be prospects or existing customers) in a mass.
Suppose you had started a company when very less subscriber is there, so you can mail one to one and ask for your sale. But when the subscriber will grow and your subscription list will be in mass then is it possible for you to do the mail one by one? Surely your answer will be no. Then it is mandatory for us to use email marketing platforms for direct marketing.
- Cost-effective- Email marketing tool will be cost-effective. Within some minutes, you can send a lot of mail even in thousand.
In email marketing tools if you spend $1 then as per average you will get $44.25 means a 4400% return.
- You can send the right message to your audience at right time.
There are lots of benefits.
- Immense ROI- Through the Email marketing campaign you can get the Immense Return on Investment.
- Global Reach- Through email marketing, you can reach globally. As it doesn’t matter that you are sitting in any places.
- Strengthen relationship- You can build a relationship with your audience. Through email marketing, if you are able to create awareness about your products.
- Drive Conversion- Through the email marketing campaign, you can increase your conversion. It helps in converting your audience to a payee customer.
- Automate communication- You can automate your communication also. Even you can select the audience and can set the time to send your email automatically.
- Track Revenue- As a businessman, you can track your revenue easily.
- Establish Goals- Whenever you are using email marketing the first thing that you have to do is to make a goal. If you do not have any goal then you are not able to convert your audience to payee customers.
- Right Email Marketing tools– After defining your goal it is mandatory to choose the right email marketing tools. Email marketing tools will play a great role in your success.
- Focus on the metrics that matter- You should focus on some metrics that matter in your goal. Suppose, if you want to get more traffic on your website and you will choose directly the email for purchase, then how you will get success? If you want to create your brand then in that case firstly you have to give some value to your customer.
- Work on the Email list- As I looked at many websites, they are not able to create their mail list. As if you have an email id then only you can grow your business online. Just treat it as email id like a dollar. If you will have an email id then you can send mail. So, if you have any website or anything email id is the most key player for advertisement.
- Create a Campaign- You have to create your campaign through the help of email marketing templates.
- The right type of Email- If you are starting your email campaign, then in that scenario firstly you have to think that which type of email is most important.
Suppose you want to sell any goods or digital marketing products then the first thing that you have to do is the mail related to the value of the product.
- Set up your email marketing- In this portion, you are going to set up your audience segment that you are going to tag the email. After that decide for which tags you are using which email.
- Automate your Email marketing- Now you have to select after how many intervals you are going to send other mail. As firstly you had sent your welcome mail then after how much time you are going to send other mail.
- Track your metrics- Now the most important thing is that you have to track your email that how much person has opened it. How many people replied to your email all the things.
- Experiment with emails and repeat- Now you can do the experiment with your email and can improve your conversions.
So, now your email marketing jobs will be a very easy task for you.
Email marketing is mainly used in all departments.
- Finance & Insurance sector.
- Ecommerce Industry.
- Marketing and advertising sector.
- Healthcare & Hospitality Industry
- Education sectors.
- Travel & Tourism.
- Real Estate
- All other industries.
For communication with people, using hyper-targeted content you should pick the right email marketing tools on the basis of the following criteria.
- Email deliverability.
- Email builder.
- Advanced segmentation.
- CRM Integration.
- Exceptional automation.
- Proper support.
- Pricing plan.
- Identify the objective for email.
- Pick the correct segment first.
- Decide who is sending the Email.
- Draft a subject line.
- Design all the email campaigns.
- Preview the mail.
- Test your email.
- Find the best time to send.
- Schedule your email.
- Revise your tactics with a date.
According to my, the best marketing tool is Email Suite by Listvio.
If you are a beginner then this email marketing tool is perfect for you. As it is cheap and easy to use. It is the best app for email marketing example.
- 7 Lead Magnets — Build massive targeted lists using these proven high converting squeeze pages. These 7 niche topics are extremely appealing to the general mass and hence it’ll be easy for you to convert them into buyers.
- 7 Expert Reports — This is what will position yourself as the leading expert in the niches you’re in. These expertly written reports and the contents are highly relevant to the current business environment.
- 49 Hypnotic Emails — Sending high-quality content-driven emails are what will make you money. We’ve done everything for you. Each lead magnet comes with a series of 7 follow up emails that will warm these subscribers
- ‘WOW’ Graphics — This gives you authority and credibility. We have the very best dedicated team of graphic designers in this industry and their works speak for themselves.
- Mobile Optimized — This is definitely a HUGE advantage you’ll have over your competitors. This turnkey website is search engine friendly PLUS that’s exactly what Google is looking for.
- Custom Branding — You get full personal rights to these contents. Put your name and brand logo on them; edit the content as much as you want — it’s for you to benefit and grow your list.
No More Struggles Writing Emails …
“EmailSuite makes it easy to get emails quickly. I know my customers can sometimes struggle to write their own sequences, so this should be a good collection for them.”
Marc Stevens(Web Design Media)
“Time Saver” …
“What an amazing time saver. You will never again worry about not having an idea for your next campaign. I especially like the different types of affiliate emails. From list building to re-engagement and a lot in between.”
Dana Moore(Software Solutions)
Less Thinking, Less Headache…
“EmailSuite makes it really easy to get emails for prospective clients because I have less thinking in order to compose a message. It will save you a lot of time and headache when you have specific messages you want to get out, and you don’t want to spend your life doing one email.”
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Chris Newton(Blog Designer)